It's not hyperbole. Dawn dish soap has saved the lives of thousands of animals who were unlucky enough to get covered in oil. Its ability to break up oils is invaluable, when trying to remove toxic oily gunk from a terrified wild animal. (Here's a fascinating article about how this humble dish washing detergent became the go-to product for cleaning oiled wildlife.)
Right now, Dawn is partnering with the International Bird Rescue Research Center and the Marine Mammal Center.
Here's how it works -- each time you buy a bottle of Dawn dish soap, 50 cents goes to the International Bird Rescue Research Center and 50 cents will go to the Marine Mammal Center.
You'll need to register your purchase on their website, but they don't need much personal information.
I can't tell you how much this commercial makes me smile. I know that it was filmed at IBRRC's center in Southern California, so that I know it was made with the animals' well-being as a primary concern. The otter's little paw on the edge of the washtub just about makes my heart explode.
Also I think I met the penguin at a party a while back.